Plant B

Problem : Improve the dietary habits of Arabs across the Middle East, who are facing an obesity and diabetes epidemic that is worse than in the United States.

Solution : Produce the region’s first nutritional programming wrapped in a hilarious comedic web series with Egypt’s biggest comedian: Bassem Youssef.

As the Series Producer of Plant B, I led all aspects of creative production of the Middle East’s first nutritional edutainment programming. Launched during Ramadan, the show’s amassed over 10M views and 350k YouTube subscribers to date (earning a YouTube Silver Creator Award).